Category Archives: group membranes

Brand Religiosity

There a lot of fun “statically improbable phrases” in this paper (sadly hidden behind a garden wall) about religiosity in brand communities. It’s about the Newton community, which like the Lisp community, can be described as “operating in a threatened state.”

Like all communities these brand communities have rituals, including stories. And when the community is threatened then you can look for these kinds of stories: “(1) tails of persecution, (2) tales of faith rewarded, (3) survival tales, (4) tales of miraculous recovery, and (5) tales of resurrection.”

I particularly liked the idea of “highly visible stigma symbol.” The damn back lite apple on my powerbook for example. Until recently I could use the word closure as a stigma symbol but it apparently it’s making a comeback. The stigma symbol attracts persecution. Communities have what salesmen call objection handling techniques for responding to those. In this paper we get the wonderful phrase “taming the facts.”

Of course Brand communities have product at their center, often technological products. Technology is magical. That leads to the wonderful phrase “technopagan magic.” The best heroic fantasy tales deal with persecution with a burst of tecnopagan magic.

But the real reason I needed to write this posting was this marvalous signature line used by somebody in the Newton community:

“Would the last person to leave the platform, please turn off the backlight.”

Join Me

This article give a just just amazing example of group forming.

… excitement died down, Wallace, now living by himself, was overcome with loneliness and ennui. On a whim, he took out a classified ad asking people to “join” him and send him their passport photos. That was it. “I was just interested to see whether people would,” he later recalled. “And then I forgot about it.”

Much to his delight, someone joined. In fact, a whole posse of someones. Wallace quickly exceeded his goal of one hundred joinees, and set his sights on one thousand. Collecting them became like a fever. Wallace bounced around Europe, appearing on late-night talk shows and in newspapers to spread the gospel of Join Me. He began meeting with his devotees and taking them out for beers. He set up a Web site and even recorded a theme song, all the while trying desperately to keep his burgeoning secret life hidden from Hanne. But then Wallace’s adventure took a new turn: The joinees began demanding to know what, exactly, they had joined.

In fact, they rapidly became irritable with their Leader, who was always mysteriously vague about what it was they were supposed to be doing. They sent plaintive e-mails, and posted theories on the Join Me Web site Wallace had set up, speculating that he was doing some kind of weird statistical research, or perhaps was a “demented megalomaniac” on a “massive ego trip.” One of the more enterprising joinees created his own Web site and agitated the others into pressuring Wallace to reveal what Join Me was all about.

Mutiny was afoot. Wallace knew that if he didn’t come up with a point, his career as Leader was over. “I would be lying to you if I told you there wasn’t a part of me that wanted to use my joinees to spread mischief across the land,” he later wrote. “But alas, it wasn’t to be. Because I, Danny Wallace, was to be in the service of All Things Good.”

So the Leader decreed that the point of Join Me was this: to be nice.

That’s got to be the best example of a community founding myth I’ve seen.
It suggests that the three markers of a community (common: cause, ritual, responsiblity) can arise after the group forms. 90% of the founding myths are are about a bunch a guys who discover a problem and then band together in common cause to address that problem. In this myth the group forms and then demands common cause. Like a bunch of kids sitting around going “I don’t know, what you want a do?”

Parade Magazine v.s. Dunbar’s Number

The 31 people on the cover of Parade magazine’s “What People Earn” issue make an average income of 5.8 Million a year. They over sample the elities and under sample the poor.

Meanwhile I want to rant a bit on Dunbar’s number. Dunbar’s number is nicely explained here. The theory goes that you weight the monkey’s noodle and then you plot that versus group sizes you find a correlation. Humans are on the perimeter of this plot (aren’t we?). If you want to play along then our group size is then around a 150. I guess that might work if we were monkeys.

But we aren’t. Language changes the game. It’s a lot easier to solve coordination problems with a bit of language. Technology changes the game. Rolodex, Outlook, oh and the printing press.

Specialization changes the game. In both the business models that give rise to income and the social models that give rise to group structure humans are pretty clever at finding frameworks that enable them to work around limits that might otherwise put a limit on the upper bounds of these things. The distribution of group sizes, the distribution of social contacts, the distribution of wealth do not appear to be capped by physical limitations. My first problem with Dunbar’s number is that it posits the existence of an upper limit when the data doesn’t seem to show any such limit. For example we don’t see any sign that village/city/nation sizes are capped by some limit.

My second problem with Dunbar’s number is that everything seen of it suggests that its fans are uninformed by the power-law distribution in the underlying data. Which means that they aren’t aware of the extremely skew’d distribution of affiliations in real populations.

Dunbar’s number is a measure of social capital. Social capital, like economic capital is not a zero sum game nor is it uniformly distributed. Reasoning by analogy or on the basis of small samples sets is almost always extremely misleading in the presence of highly skew’d distributions.

The bottom 20% of households in the United states captured 3.4% of the total income. Think about that! Should the same distribution holds for affiliations, and I see no reason to think otherwise, that means that one out of five people participate less than 4% of the the benefits generated by the social fabric.

Parade? It misleads you about the elite portions of the social network and the long tail. So does Dunbar’s number. Parade magazine isn’t pretending to be professional, it’s just trying to sell you mattresses, celebrities, and herbal remedies. Dunbar’s number on the other hand is just, well, wrong.

Is community about place, not really.

Is community really about proximity or place? I don’t think so. Here’s some data.

This shows four flavors of group; bowling, church, political, and neighborhood. Members of neighborhood groups trust each other the least. Bowling provides a stronger way to build community than living in proximity.

That chart is from the book Trust in Society. It’s full of interesting essays. That chart in particular is from an essay by Dietlind Stolle.

Loser! Try again!

Certainly in the top ten way to manage a group boundary is having an exam. The exam is good if the owner/governors of the group want fine control over the group membrane. The primary problem with an exam is it tends to make your group a monoculture and not surprisingly that monoculture’s primary attribute is skill at exam taking. That displaces practical skills. Pretty soon the folks in charge of the group start thinking that exams are the hammer for every nail and the groups most complementary group is something like Kaplan’s test prep company.

I heard tell of an exam for set designers that involves locking them in a large building containing a stage and a lot of materials and then coming back later and seeing what they came up with. I like that. Presumably that too has unintended consequences. Wouldn’t it be better if they filled the building with difficult producers, stage managers, investors, suppliers, etc.?

Professions societies get stuck in a tough bind when they go to design the next revision of their entrance exams. On the one hand they want to use it to raise professional standards and assure quality. If they can do that then they and their clients know that people in the group can be trusted. Trust is extremely valuable since it creates efficiency.

On the other hand they want to manage the supply of professionals because that directly effects what they can charge. Make the test harder the supply goes down and your prices go up.

Doesn’t matter who manages the test you still have to worry thru both the agency problems and the question of what exactly your goals really are. In this country we have laws that preclude “company unions,” i.e. unions who’s governance power is held by the firm’s management. That’s an obvious setup for abuse.

So I was amused to see that Microsoft is currently offering free retests for Microsoft certified engineers. My first reaction was that they were attempting to increase the supply; i.e. lower prices. Then I got to thinking about how “company unions” are illegal “company defined professions” aren’t.

Team forming in power-law contests

The frightening aspect of these power-law distribution is how destructive to equality they are. If you are engaged in a game who’s over arching process tends to create these skew’d distribution your and your love ones are very unlikely to go home a winner. For example in the other day’s distribution of open source licenses 81% of the projects have been awarded to the top two licenses.

But notice this! Games with a inequitable distribution of winners creates powerful incentives to form teams. Power-law games encourage group forming! A fascinating point since group forming seems to be a particularly good way to temper the severity of the inequality in these systems.

This posting on the power-law distribution in Oscar winning movies triggered that realization. The paper shows a powerful bandwagon effect around the various entertainment awards. Once a few dozen Oscars climb on the bandwagon of your film the rest are extremely likely to follow. For example the film Titanic captured huge numbers of awards one year. These award systems are interesting – they have lots and lots of prizes. For all I know there is an award for best costume designed for a fish.

So why would games like this encourage group forming? We know that common cause is the foundation of making durable groups. We know that teams in games have an obvious common cause – winning. Notice that if your game is like the Oscars then that bandwagon is the prize. The individual Oscars are only points.

Fascinating. Put your self in the shoes of our fish-wrap designer. Admit it, you desire an Oscar. If you can win an Oscar your set for life! Today you have two options. Should you go work on that absolutely marvelous art film “Hamlet the Haddock” or should you go work on Titanic? Oh, did I mention your children need shoes? Given the nature of the game and the imaginary box I just put you in you don’t really have any choice. Dump your vision boy, go work on Titanic! Your fish wrap master piece doesn’t stand a chance against the bandwagon Titanic.

Now I have a very bad attitude about contests. One winner many losers hardly sounds like a good design pattern, at least not for the players. So it’s a little disturbing to see that if your embedded in a game with power-law generating processes there are powerful arguments that direct you toward joining teams. Your best option is to sublimate your individuality and begin to form groups.

Keeping Things Positive

Our stove has been a disappointment. We bought it when we remodeled the kitchen. We had the repair guy in at least five times during the warranty period. I have disassembled the entire thing at four times. The grills don’t fit. Few of the exposed plastic bits remain unbroken. One of the bits of plastic in the control panel broke so you couldn’t turn off the oven. That control panel captures spills and then stains. etc. etc.

So I wrote a review at epinions. In the days after I wrote the review nice members of the epinion’s community rated my review as “somewhat helpful.” My reaction was ‘what!’ I write a review that should save people a thousand dollars and these folks think I should have included more information about the stoves dimensions and features!

Actually, I recognize this pattern. It is a good thing to keep your community positive. Maybe they just wanted to send a signal that I shouldn’t be so negative. Luckily other people have since piled on and written similar reviews about this poor stove.

This story is about some guy who has gone to court because he’s upset about the ratings people are giving his apartment complex If the guy that ran this place was more clueful he’d have gone to the web site’s community leaders and urged them to work harder to keep the tone positive.

Cause you know – negativity – it just turns people off! No money in that.

Caterina Quibbles

City of Empty Hats
Caterina, the Duchess of Flickr, quibbles. Here is a portion of what triggered that.

What creates a community in the real world is proximity…. Same theme in social networking: Orkut, Friendster, even Flickr you GO to a specific location on the web.

I too have an easily triggered sore spot about that. The presumption that community in the real world arises from proximity is romantic nonsense. The romantic anthropologist may wander into the bush and return with a fairy tail of idilic bliss. The professional anthropologist comes back with stories of gossip, long simmering feuds, resource hoarding, murders, kidnapping. It’s easy to announce that proximity breeds community but it’s also a fine way to breed contempt. The romantic myth that tribes huddled around the fire are some how a more valid, original, and pure form of community is poppycock.

Communities crystalize out of working on a common cause. Yes surviving the winter night by keeping a fire alive counts as common cause. As does keeping the wolves from the door or raising the passel of children. But the common cause of making creating a profession, developing a craft, mutual aid in the hobby of keeping your glow in the dark guppies alive, or forcing a vendor to honor a warranty are common causes and none of them demand proximity.

The romantic myth is only part of the problem. Deeper is a confusion about cause and effect. Proximity is a possible solution to a coordination problem, nothing more. It doesn’t create community. Because communities always have coordination problems and one means to solving these is proximity they are oft correlated. Proximity is causative It can either help or hinder working on the common cause. It is entirely neutral. Putting people into a cube space, packing prisoners four to a cell, loading up buses with commuters, assigning 30 third graders in a class room, placing college freshmen together in dorm rooms – none of these create communities except by dump luck or hard work.

Proximity serves other masters as well, in a business plan jargon it’s what’s called sticky. If you have a group of people locked into proximity with each other that’s just about as sticky as it gets. And of course a common cause emerges, the common cause of dealing with the problems created by this lock up. This is why a monopoly’s customers are a community. It maybe acceptable in such cases to say that proximity generates community; but it would be more accurate to say that forced proximity is a coercive way to force a community into existence.

The sentence that follows the one quoted above is:

He challenges that these are communities, there’s “proximity” (all on one site) but not community.

I see signs that he is was beginning to see thru the romantic myth and is looking for words to split the difference; hence the communities v.s. community split. In the end, starting from proximity is not helpful.

Tribal size

Ted’s post on Finding your Tribe reminds me that I’ve been meaning to see if I could hack something together to say about scale and groups. How many groups is a person typically a member of? If we ask the various social sciences -anthropology, sociology, economics, politics, demography, physiology – do they have answer for us? If we ask the various social movements what have they to say? Or ask similar questions of other metrics on these tribes? What of size of the tribe? What of the half life of membership; or the length of time required to join? What of the topology of overlapping groups?

I’m very suspicious of a kind of pop sociology that declares some number to be definitive. For example that there is an upper limit on the number of friends you can have; or the number of groups you can be a member of; or the set of skills you can accumulate. There are some very large tribes; American Catholic Democrats, or South American women soccer fans, or people who clip coupons. Notice all the tribes unmentioned in Ted’s posting: fathers, dwellers in wet places… It would be a real project to make even a reasonably good list of the groups one is a member of.

Modern life has brought about a shift in the overall statistics of group/tribal membership. Since people, on the whole, seem a happy lot, i suspect, should you ask the members of some insular tribe, or a modern city dweller you probably get about the same distribution of happiness. But the life the insular are living is totally different than that the urbane dweller can live. The richness of modern economics, the density of human habitation, the network of communications allows some people to engage with the world in surprising ways. Ways that are not just hard for the insular citizen to imagine they are actually impossible for him to experience. For him an upper physical reality created an upper bound on what was possible. In that situation the rules of thumb are self evident. When the upper bound evaporates the rules get harder grasp.

If the numbers suggest, which they do, that the group forming is scale free then we need to go back and ask each of those social sciences and movements what they wish make of that. If they wish to sing the praises of a particular scale, or disparage some other scale what should we make of that? The numbers certainly don’t care, they are the facts. Are the new ways of living displacing the old insular models? I think that’s obvious.

Wrong Wrong Wrong!

Jamie is one of my heros and he sure can write, but I’m not impressed by his recent fun raining on the parade of his friend’s open source groupware project. All he’s doing in his fun rant is revealing his loyalty to a world view that treats groups as so vile the only exception to the rule is getting laid and or just possibly going out to dinner with friends. We have milked that stone dry. The PC revolution was two damn decades ago. Get your hands out of your pocket. Playing with your handheld will make you go blind.

Groupware is not about empowering the lord’s castrate to chase check boxes around conference room tables. Groupware is about collegiality. Groupware is about focusing common cause. Groupware is about manufacturing abundance from the aggregated contributions of the many. Groupware is about creating a vibrant scale free civic society. Groupware is about searching the space of solutions to the all the corrosive forces that destroy civility. Groupware is about turning coordination problems into dance square dancing.

This is were the excitement is. This where wikis, and del.icio.us, and flikr, and meet up, and open source, and yahoo groups, and mailing lists, and discussion boards, and peer to peer, and file sharing, and voice IP, are. This is the single most fun real estate the Internet has enabled.

On this one, Jamie is just plain wrong. The dialectic is not between project managers and the noble free spirited creative individual. The dialectic here is between those forces that kill groups and those that make them thrive. Groupware is a tool in that battle. Dilbert’s coworkers are as much a threat to vibrant groups as Dilbert’s boss. Getting laid is not the goal. Raising the babies of common cause is the goal.