This essay on deceptive status signals (aka DSS) is delightful for the
collection of tricks people use to look higher status than they really
- Pulled over for using a cell phone, but it turns out to be a toy.
- Filling your grocery cart with high-priced goods, and then abandoning it.
- Driving with the windows closed, signalling that you have air condition.
- Shirts with no backs.
- Expired credit cards
- Packaging for luxury goods
- Carrying Fast Food packaging
- Wearing just the cap of a pen in your pocket
- TV antenna, but no TV
- Using infant formula
- Houses with brick fronts, but otherwise made of mud.
If your into it the jargon in this essay is fun. “A related
DSS strategy is the display of a cheap item that is complementary to a
prestigious consumer good.” helps explains the TV antenna, luxury good packaging, …
So, I wonder: could I hack the stream of Ads
appearing in my browser to create a deceptive status signal.