Given this raw material there is something to be said here. But I can’t quite pull it together.
Something about how coupons are are a way to overcome the buyer’s impulse control?
Something about how no market is immune to discriminatory pricing?
This may well be the most evil thing I’ve yet encountered in my hobby around pricing games and shaping consumer behavior.
… Valeant’s business model.
They bought an out-of-patent drug (Sodium Seconal) which is used in physician assisted suicide – and after the California government passed laws to make the above legal they jacked the price up to $3000. … consistent with Valeant’s business model there is a copay coupon so that you, dear patient, are not out of pocket, whilst your insurance provider takes the hit.
via Bronte Capital.