Survey technique: opinion heat maps

This is an  amazingly thought provoking technique for collecting and presenting survey results.  It is just better.  Imagine, if you will, how the usual newspaper headline would summarize this data.

You could use this to survey employee moral.  Marketing people could use this to survey customers.  I find the comments very interesting; again, imagine the damage the usual newspaper article would do to that diversity of opinion.

There are lots of second order things you could do.  For example, thumbs up/down on the comments.  It would be fascinating to watch the ebb and flow over time.

You could also allow people to select ovals rather than points.

Please, somebody, add this to your survey taking site.

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