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Turning Off The Land Line

I switched my home’s phones to a cell phone back in August.  This post outlines what I did.

For the old phone line I had what I think was the cheapest service available.  The service was maybe 17$/month, but the confusopoly charges ran the bill up to about $34/month.  So a years service was costing me abour $400 dollars.  In addition to that I was buying my long distance service from yet another vendor so my total phone cost was about $450/year along with about 14 transaction events to handle the billing.

What I did was by a two pieces of capital equipment, a used cell phone and a clever widget that bridges from the cell phone to the existing in house phone wiring.  That capital equipment cost me about $100 total.  I then switched the phone number to Page Plus Cellular.  Page Plus Cellular is a Mobile Virtual Network Operator, or MVNO.  It stands on the physical network of Verizon Cellular.    While MVNO is the technical term for this, most people just say “Prepaid.”

Cell phone minutes are cheap on Page Plus.  When I set this up they were six cents each (if you buy them in $80 batches), now they are four cents each.  I estimate that the annual cost for the minutes we use is about $250/year, e.g. ~ $20/month.  I have to top up the account four times a year; so there are 4 transactions to handle/year.

So in the first year I’ll save about a hundred dollars have ten fewer transactions.  In next year I’ll save $200.

I think the quality is great, we occasionally get lousy connections but so far i haven’t had one were I couldn’t blame the counter party’s cell phone.  I guess it could count as a feature that I can take the home phone with us when we travel.

But over all this just is not that big a savings.

I appreciate at there are other schemes that use your internet connection.  I didn’t go down that route for three reasons.  I’ve had a hard time getting dependable quality with internet phone.  I didn’t want to get the two services entangled with each other.  It’s not clear if it would have been cheaper without taking on significantly more risk and support costs for me.

Because this cell phone doesn’t move I could presumably buy my minutes from one of the more marginal physical cell phone companies (say Metro PCS).  Suprisingly they don’t offer something cheaper.  But if something cheaper comes along I switch after spending down my current basket of minutes.

Update Sept 2012: I think I’m spending about 5-10$ a month; but yeah we don’t use the land land much.

Ha!  This had not occured to me before.  If you use smart phone (even a very cheap one) you can install google voice on the smart phone and then have the phone route your international calls thru that; which is very cheap.

Cost Advantage

I don’t like what I just figured out.

Today’s mail included a scary looking letter from my health insurance company demanding that I immediately call about a billing matter. So I called. I typed in numerous long strings of digits (dates, account numbers, event numbers, letter numbers, zipcode) and then spent an hour listening the Blue Danube waltz and numerous alternating assurances that my call was important and that if I pressed one I could leave a message (but that didn’t work). Finally the agent came on the line and, you knew this was coming, had me repeat all those long strings of digits again and a few other facts. Then she asked what my call was about. I read the the letter to her. She then asked what the event was. (i.e. broken arm) She then asked where it happened. (school) And finally if there was any other insurance carrier they who might be involved. (no).

Ok. So what did I figure out? Can you see it?

Their cost for that call was about 12$. So for them they might as well send out the scary letter for every single claim over say 120$. Maybe they can catch the doctor claiming something that didn’t happen, maybe they can catch the chance to shift the cost to another insurance company. My cost. Well that depends on what you think my time is worth. And, feel free to add a bit for my pain and suffering. But they don’t care about that; and the only feed back loop that I might use to reduce this goes all the way to Washington.

This kind of robo-calling is only going to get worse. Most of their cost is the 3 minutes of labor their human agent expended – but really there was no need for a human on their end.

The insurance company will do this for every transaction. The credit card company will do it for every transaction that is the least bit interesting (large, out of town, etc.). The airline will do it on the off chance you might admit your not going to make the plane allowing them to resell the seat. etc. etc. In all these cases the cost for them is so very low and the cost to me … well who cares about that?

Security Theater, now on Broadway

This piece was born as the sound track for a cartoon.  The company that pulled it together provides sound tracks.  Lots of over the top musical effects for your B movies.  None the less it’s fun.

I don’t like list songs.  But, now days when ever I hear a song based on a list I think about the password generating trick of using a list, say bpnpbw (Boston, Providence, New York, …); so maybe he’s revealing his password?

That monster with it’s smoke, chorus, strings, sweaty sexy rocker reminded me of the rule of thumb that it’s tacky to use white paint in an oil painting.  I bet there is a “tacky” list for every art form.

Ned Gully wrote a delightful bit recently on the puzzle of when to cheerfully let the vendor manipulate your inner animal.   I agree with his example. but still I can’t resist highlighting that he admits to being the vendor.  The vendor always thinks the customer should unleash his inner animal.

A while back the Times has an article about manipulative consumer research used to design of restaurant menus.  For example, always pull the family values cord: “Uncle Juan’s Haggas.”  Of course the article’s full of the same rhetotical dabs of white paint: “The company hired Gregg Rapp, a menu engineer and consultant who holds “menu boot camps” for restaurants around the country. He said he had been “taking dollar signs off menus for 25 years,”.”  Boot camps!

I think it was Bruce Schneier who invented the delightful term Security Theater to highlight how the TSA is a kind of performance art.   It gives the impression of security but little real security.  The TSA is thus to security as a Cheesecake Factory is to fine dinning; the Temple of Thebes decor not withstanding.

So I was all LOL on receipt of the rumor that a friend of one of my offspring, having graduated with a degree in theater, had gone to work at the Department of Homeland Security!  The mind boggles.  I’m hoping that we can look forward to a significant upgrade in the production values at the TSA.  Better lighting.  A thrilling sound track.  Costume design.  Now that we have Democrats in power it makes sense that we would get a good dose of arts funding into the mix.   If we accept Bruce’s diagnosis then we should demand a more artful experience, one that make us feel substantially safer than it does today.  Oh wait, what if the goal isn’t to make us feel safe?

Notarized Public Revealing

I don’t really do Facebook, but back when it first emerged I wrote a few apps and kicked the tires a bit.  One application that I admired, but which is sadly now dormant, was “Awareness Ribbons”.  It let you plop a block into your profile with ribbons for all your assorted causes.  They had hundreds of different ribbons.  I find this kind of public revealing of affiliations fascinating.  In particular I found the idea of a middleman being involved interesting.

Anybody can assert that they are concerned about Feral Cats or what ever your ribbon might signal.  The cost of membership is zero, so the quality of the signal is hard to assert.  Around town I see a lot of people sporting the ring they bought late in their senior year at Harvard or MIT.  I sometimes thought it would be fun if I could pick up a few such rings in pawn shops.
In some imaginary future we will have digital documents that we can present to assert membership in various clubs.  These will be signed by the club, making them a bit harder to forge.  Standards for that are, of course, a substitute for a middleman.  Or maybe we will just get a middleman instead; a commercial notary public.
So it was with interest that I notice  something that Tumbler is doing something along these lines.  Tumbler users can make a donation to one of a few charities, and in return they get a ribbon added to their avatar.  It appears you could just upload an avatar to which you have added your own ribbon, but that’s easy to fix.
Clearly the old Facebook app could be reborn with this added feature.  You only get to display the ribbon of your cause after you donate something thru the application.  The middleman could then work with the clubs to set the terms for that.  In fact any of these social sites that aid the public revealing of self could include features along these lines.

Is advertising spend as skewed as income?

We know how skewed the distribution of wealth and income are. But I suspect that if you had data about the flux of advertising dollars you would discover that those dollars are targeted disproportionately at tail of the distribution.

I gather that it is well known that if you look at the ads in a given newspaper of magazine the ads are targeted toward the high end of their readership. Hence the ads for thousand dollar watches in the New York Times.

Possibly selling into the high end of the distribution is so lucrative that you don’t really use advertising as most of us think of it. The selling channels are different; you give talks at Ted and get booth space at the superbowl.

Which makes me wonder how different the ads are if my IP address is in 10028 (Upper East Side of Manhattan, avg income $227K/year) v.s. 10454 (South Bronx, avg. income $18K/year).  There must be advertisers who have figured that out.

Buying in Bulk

I gather that my mother in law once bought a case of dog food only to have the dog die.  We recently bought a big bag of bird seed and now the birds have disappeared.

I was watching a talk about “grit”, which I think the rest of us would call perseverance.  And the speaker was explaining the usual story about how it takes 10 thousand hours of dedicated practice to become an expert in something.  It’s hard to find anything in computing that’s lasted ten years.  There are somethings.  Those guys really don’t fit in.

World Mapper

I continue to be a fan of the cartograms at world mapper.  And I see they now have regional and national maps.  For example here is one where the grid squares are proportional to the  population across the Caribbean.

And another for  population in the US.

(with luck this will be the first posting done via the  Postie plugin for WordPress, which pulls email (rich text in this case) via inserts it into your drafts, published, or whatever.  You can grab a free email from one of these services, just be careful to get one with imap or pop3 support.)

Boo!

I recently subscribed, and more recently unsubscribed, from the local news feed from the Boston Globe.  It was awful!  Almost every article was targeted straight at the readers reptilian brain.  Just one scary story after another.  If you read that crap day after day you won’t trust anybody.  They even had a story that would lead you think your girl friend might just kill you and cut your unborn baby from your belly.  Just awful!

There really needs to be a term of art for this kind of – ah – entertainment.  The dynamic where news outlets fall progressively into picking out only those stories that get a rise out of their readers worst fears is  despicable.  Terror porn news?

Consider for example this article from the 2005 from the Times of London “Britain faces big chill as ocean current slows.”  I think they wrote that to fufill their objective; the one filed under: shock the bourgeoisie.  But,  given that I know the media’s first instinct is to try to route around my rational brain and try to kick my poor  reptilian  brain in the balls.  How am I to discount that information?

And, talk about modeling a bad behavior!  How much stuff I read seems to fall into this pattern.  I used to explain to my children that the educational value of watching Mr. Bean was that you should absolutely never ever do anything he does.  Since then I’ve come to think that actually applies to all television, possibly to all entertainment; and today I’m thinking all media.  Oh no, where does it end!

Arbitrary Handedness

I have a soft spot for totally arbitrary  standards  that achieve a security consequence.  Here are three examples (driving, light bulbs, and handshakes).  So I hear today that some thieves have taken to stealing a pair of shoes by grabbing the left shoe from the display in one store, and the right shoe from another store.  Clearly the shoe industry just needs to standardize on displaying one, or the other.