I had not heard this term before: “First Time Right”
It describes that situation where switching costs are so extremely high you had better get it right the first time you choose.
I saw the term used in a deck describing a problem faced by modern device makers. More and more devices are being made that absolutely must have connectivity to the cloud. Examples of these devices include: power meters, security systems, eBook readers, navigation systems. Quickly this is becoming everything. Typically do this using the cellular networks. The problem for the device maker is that once they pick the cellular vendor to use they can not switch. Even if they pick a GSM vendor they can’t switch to another vendor unless they swap the SIM cards in all the devices, devices they probably do not have access to.
I like this term and it’s fun to enumerate things that feature a strong element of “first time right.” Your native language, marriage, where you settle after college, where you site your factory, the programming language you become fluent in. More often than not these are things with strong network effects.