There must be a term of art for the scenario where a corporate sponsor uses a charitable activity in such a noxious manner that the charity becomes entirely a vile facade for marketing. It can obviously be quite quantitative. If the firm spends N units of cash on marketing their affiliation with the charity for every one unit they actually donate to the charity the entire exercise is a fraud. But we need a label for this bogosity. “Pink tides of hope,” or something. Then a list. It’s so offensive.