From “The Fundamental Templates of Quality Ads” (pdf).
- Pictorial Analogy
- Replacement
- Extreme analogy
- Extreme Situation
- Absurd alternatives
- Extreme Attribute
- Extreme Worth
- Consequences
- Extreme consequences
- Inverted consequences
- Competition
- Attribute in competitition
- Worth in competition
- Uncommon Use
- Interactive Experiment
- Activation
- Imaginary Experiment
- Dimensionality
- New Parameter Connection
- Multiplication
- Division
- Time Leap