Advertising Templates

From “The Fundamental Templates of Quality Ads” (pdf).

  1. Pictorial Analogy
    • Replacement
    • Extreme analogy
  2. Extreme Situation
    • Absurd alternatives
    • Extreme Attribute
    • Extreme Worth
  3. Consequences
    • Extreme consequences
    • Inverted consequences
  4. Competition
    • Attribute in competitition
    • Worth in competition
    • Uncommon Use
  5. Interactive Experiment
    • Activation
    • Imaginary Experiment
  6. Dimensionality
    • New Parameter Connection
    • Multiplication
    • Division
    • Time Leap

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