At some point in the last 24 hours a blog on some random web page slipped thru my peripheral vision. I only recall the tag line it was using.

“When supply and demand need a hand”

What a great tag line for an intermediary, a market maker, the hub in a two sided network, a dating service. I’m guessing here I but I bet it was an Ad for a head hunter, directed at the hiring side. But it’s a nice tag line for any number of scenarios where you want to reduce the transactional friction, for example it’s not a bad way to talk about what is often the motivation for specifying standards.