Long Tail Fallacy

I suspect we all know, but I just what to be sure it’s on the record, that Long Tail ideas suffer from the Base Rate Fallacy.

Which is to say that stocking more products in your store, more books on the library shelf, more details in your server logs, or keeping more of your options open does not automatically lead to a better experience. Unless of course you enjoy searching, sorting, organizing, or hording.

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