Statement from Billy Campbell, President, Discovery Networks, U.S. Discovery Communications, Inc
Our entire company is deeply saddened by the tragic and sudden loss of Steve Irwin, the Crocodile Hunter. Steve was beloved by millions of fans and animal lovers around the world and was one of our planet’s most passionate conservationists. He has graced our air since October 1996 and was essential in building Animal Planet into a global brand.
What a legacy! “Building a global brand!”
Hey… that guy, according to himself, has been messing around with dangerous animals since he was a kid. So… I guess it’s best to go out and be remembered, rather than just a blurb in the back page of a local paper about how a local man got bit by some weird species of venemous snake…
I’m totally behind the plan! More CEOs playing with more dangerous animals!