weird incentives

Here’s a odd thought.

Google presumably works to place ads which maximize click thrus.

Most traffic to my old pages are from google searches.

See, the weird incentive?

They control the whole audience experiance with the exception only of what’s on my page. What makes a good page in this situation? A page that bounces the user quickly thru and into the ads. Short pages are good. Pages with few distracting links. Pages that leave the user hungry.

I think this explains why some of my pages seem to have ads on them that appear slightly off from the actual content. I suspect their ad placement AI has noticed that such ads attract users who got sent to these pages by mistake.

Bugs that lower search engine result quality create opportunities for the Ad engine.

It’s like the old slightly paranoid joke about why ads are more entertaining than the TV shows.

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