These folks at Ryan Air seem to be testing the most outragous boundries of differential pricing. They are giving the flights away for free! On the flight I took yesterday America West was selling access to the previously free movie for 5$. This seemed to trigger a small reduction in of cooperation. People asked to lower their shades seemed less likely to help. I used to joke that the airlines would fill empty seats on some
planes for $30 by selling you a round trip with a meal and a movie, but you wouldn’t be allowed to get off the plane.