If there was any doubt that Microsoft’s buisness model is at it’s heart a Talent Scrapping business. Consider their slogan.

“Your Potential. Our Passion.”

People often complain that Microsoft doesn’t innovate. Of course not, that’s not the business they are in. It out to be “Your innovations. Our Passion” or “Your innovations. Our Potential.” or “You innovate ’em. We bank ’em.”

It’s amusing to note that the culture of Microsoft is fixated on how smart they are. They are of course smart in a particular way. Smart at talent scrapping. It is a pretty smart thing to have decided to specialize in. But, it must always lead to a bit of self doubt.