Google’s doing a fine job of aggregating a lot of folks. But, it lacks a relationship with them. For that reason the blogger acquition seemed
reasonable to me, but then I’m one of those very few people that has
a blog. Much more reasonable is this rumor that they might
acquire friendster.

Aggregating a mess of folks is valuable only
if you can make those relationships fungible say by cross selling. That’s easier
if you know
more about them, like their name. Goggle does know a lot about it’s vistors.

Good news is they “don’t be evil” though they may occationally decide to tell their partners to shut up.