Fun video by Barry Swartz author of “The Paradox of Choice – Why More is Less”.
Why choice makes people miserable:
- regret over the choice not taken, and fear of that future regret,
- the cost of managing a portfolio of options,
- the benchmark for success is raised higher, i.e. expectations escalate
- self blame, when the choices made later appear to have been the wrong ones
He reports a study they did: those who maximize a job choice did in fact capture significantly more income, but at a cost. They are more: pessimistic, anxious, stressed, worried, tired, overwhelmed, depressed, regretful, and disappointed. They are less: content, optimistic, elated, excited, and happy.
Adds something to my thinking about option spaces, but still I regret not having the option of seeing the copyrighted cartoons.