http://enthusiasm.cozy.org/archives/2007/05/friction Ben Hyde Wed, 08 Oct 2008 03:15:13 +0000 http://wordpress.org/?v=2.5.1 http://enthusiasm.cozy.org/archives/2007/05/friction#comment-66046 Process friction at fulminate // Architectures of Control Tue, 29 May 2007 18:53:08 +0000 http://enthusiasm.cozy.org/archives/2007/05/friction/#comment-66046 [...] Koranteng Ofosu-Amaah kindly sent me a link to this article by Ben Hyde: I once had a web product that failed big-time. A major contributor to that failure was tedium of getting new users through the sign-up process. Each screen they had to step triggered the lost of 10 to 20% of the users. Reducing the friction of that process was key to survival. It is a thousand times easier to get a cell phone or a credit card than it is to get a passport or a learner’s permit. That wasn’t the case two decades ago. [...] [...] Koranteng Ofosu-Amaah kindly sent me a link to this article by Ben Hyde: I once had a web product that failed big-time. A major contributor to that failure was tedium of getting new users through the sign-up process. Each screen they had to step triggered the lost of 10 to 20% of the users. Reducing the friction of that process was key to survival. It is a thousand times easier to get a cell phone or a credit card than it is to get a passport or a learner’s permit. That wasn’t the case two decades ago. [...]

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